My entrepreneurial journey started in high school, almost by accident. I was shopping on Karmaloop, buying graphic tees, when a thought kept coming back to me. Instead of buying someone else’s brand, why not build my own? I took a leap of faith and launched Recruits Clothing. It was my first real introduction to what it takes to build a brand from the ground up, from product and design to marketing and storytelling.

As the tech scene began to heat up, I found myself deep in Facebook sneaker reselling groups. While the demand was clearly there, the platforms themselves were not built for seamless commerce. That gap sparked an idea. While attending Ryerson University, I launched Sneakerdeck, a marketplace designed specifically for sneaker reselling. The platform grew to over 9,000 users, won multiple pitch competitions, and became a crash course in building and scaling a tech startup.

After graduating and eventually shutting down Sneakerdeck, I felt pulled toward content and storytelling. Entrepreneurship had always fascinated me, and podcasting felt like the right medium to explore it. When Anchor launched, I took it as a sign to fully commit. In 2018, I launched the Hustle Over Everything podcast. Through consistent episodes and conversations with incredible people, I sharpened my content skills and began learning how to build a media brand from the ground up.

Around this time, I entered the tech world professionally, working in sales and partnerships at companies like Vidyard and Clearco. I continued creating content on the side while gaining firsthand experience inside fast growing tech companies. Post pandemic inflation began reshaping the industry, and widespread layoffs followed. Working at Clearco, I saw the writing on the wall before eventually being laid off myself. It was the first major setback of my career, and a turning point

After being laid off, I saw an opportunity. Short form content on platforms like TikTok and Instagram was becoming essential for professionals and businesses alike. My team and I opened a studio in Toronto where working professionals could batch record content about their businesses, which we then turned into clips and digital assets. Over the next few years, the business evolved into editing content for companies and producing explainer videos for tech brands. As the market became increasingly saturated and demand shifted, I made the difficult decision to shut the agency down

Through all of this, one thing became clear. I was most energized by storytelling. I had originally started The Underrated during the pandemic as a newsletter, but after stepping away from podcasting, I knew these stories needed to be told visually. In 2025, The Underrated was reborn as a video driven platform focused on sports, music, and culture. This time, the vision is clear, the purpose is defined, and the direction feels right. We are just getting started.